HFT
BaseKannapolis, North Carolina
OwnerGene Haas
ManufacturerChevrolet
SeriesNASCAR Cup Series
Cars#41
Founded2024 (successor to Stewart-Haas)

2026 Season Stats

0
Wins
Cole Custer
Driver
1
Car

2026 Drivers

  • #41 Cole Custer - Son of Joe Custer, the former president of Stewart-Haas Racing. Cole won the 2023 Xfinity Series championship after being sent back down from Cup, then returned to Cup with the Haas Factory Team. A proven talent with a championship pedigree.

Team History

The Haas Factory Team is the successor to the legendary Stewart-Haas Racing, one of the most successful Cup teams of the 2010s. When Tony Stewart retired from driving and stepped away from the team's co-ownership, Gene Haas - the founder of Haas Automation, the largest CNC machine tool builder in North America - restructured the operation. Stewart-Haas Racing closed its doors as a four-car team at the end of 2024, and Haas relaunched the operation as the Haas Factory Team with a scaled-down single-car entry.

The Stewart-Haas legacy is formidable. Tony Stewart won the 2011 Cup championship in the team's iconic No. 14, capping one of the most dramatic championship runs in NASCAR history. Kevin Harvick joined in 2014 and won the Cup title that year, establishing himself as one of the most consistent drivers of his generation during his time with the team. The organization also fielded cars for Kurt Busch, Clint Bowyer, Aric Almirola, and Chase Briscoe during its multi-car era.

The downsizing from four cars to one represented a dramatic shift, but it also reflected the financial realities of modern NASCAR. Running a four-car Cup team requires enormous resources, and Gene Haas - who also funds the Haas F1 team in Formula 1 - chose to focus his racing investments more strategically. The single-car Haas Factory Team allows for a more focused operation where all resources and attention are dedicated to one driver and one car.

Cole Custer was the natural choice to lead the new operation. His father Joe Custer was the longtime president of Stewart-Haas Racing, and Cole himself proved his championship mettle by winning the 2023 Xfinity Series title after being sent back to the lower series to develop. That championship showed resilience and talent, and Custer's return to Cup with the Haas Factory Team gives him a chance to prove he belongs at NASCAR's highest level on a permanent basis.

Cup Championships

Stewart-Haas Racing, the team's predecessor, won two Cup championships - Tony Stewart in 2011 and Kevin Harvick in 2014. The Haas Factory Team has not yet won a championship under its current name.

Interesting Facts

  • Gene Haas is one of only two people to own both a NASCAR Cup team and a Formula 1 team simultaneously, with the Haas F1 Team competing in the FIA Formula 1 World Championship.
  • The team's predecessor, Stewart-Haas Racing, won 69 Cup races and two championships during its existence.
  • Cole Custer won the 2023 Xfinity Series championship after being sent back down from Cup, showing the determination and talent that earned him the Haas Factory Team ride.
  • Gene Haas founded Haas Automation, the largest CNC machine tool manufacturer in North America, which provides the financial foundation for his racing operations.
  • The No. 41 was previously driven at SHR by Kurt Busch and Daniel Suarez before Custer took it over.

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